May
23
2013
This is a question I’ve wanted to explore here for some time, as it sets the tone for how you go to market with Unified Communications. For vendors who can lead the conversation with a lot of hardware, the starting point is pretty straightforward, and usually built around replacing some or all of the customer’s …
Permanent link to this article: http://blog.adtran.com/what-uc-conversations-are-you-having-with-customers/
May
17
2013
This is the last in my series about looking at non-traditional vendors for Unified Communications, and each post has focused on a different driver. My first post addressed the relative sameness of mainstream UC offerings, and the difficulty facing buyers to make a truly informed decision. Following that, the next post focused on a different …
Permanent link to this article: http://blog.adtran.com/reasons-for-choosing-a-nontraditional-vendor-for-uc-part-3/
May
08
2013
My last post was written to help you challenge the status quo, and the theme continues here. The main idea was to consider vendors beyond the usual suspects, a group that can be defined a couple of different ways. At first glance, the usual suspects are the legacy telecom vendors who you may well have …
Permanent link to this article: http://blog.adtran.com/reasons-for-choosing-a-nontraditional-vendor-for-uc-part-2/
Apr
24
2013
There were a few themes from my last post that warrant further exploration, and this is one of them. When considering Unified Communications, your current telecom vendor may well be your first choice, and failing that, the circle probably extends to their peer group of comparable competitors. Surely, there should be enough to choose from …
Permanent link to this article: http://blog.adtran.com/reasons-for-choosing-a-nontraditional-vendor-for-uc/
Apr
18
2013
I wanted to pick up on a couple of themes from my last post related to the UC vendor landscape, as the task of making choices is getting harder, not easier. First is the notion that telecom vendors are on shaky ground these days, and in broad strokes, you need to keep this top of …
Permanent link to this article: http://blog.adtran.com/three-things-to-look-for-in-a-uc-vendor/